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Expanding Empire

March 11, 2019

BY Minyetta Nelson 

Worldwide -

This past Thursday, gospel songstress, author, and popular radio personality Yolanda Adams launches her newest venture– the Yolanda Adams Collection, which appears to be a rather high-end luxury line of women’s clothing.

Touting a selection of designer knits, the Collection boasts in its ability to reach the market of taller and/or “ample-bodied” women. And it’s clear to me that this line is not just another gospel artist’s attempt to make church clothes. With price points reportedly ranging from a minimum of $125 for a skirt to as much as $2,000 for jackets, this collection undoubtedly targets a broader audience.  Tanks and shells, for example, start at $165 each.

At 6’1″, and as a former part-time model, Yolanda Adams (who turns 50 this month) knows a thing or two about what women want out of fashion.