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FatherHood

July 19, 2019

BY Minyetta Nelson

Worldwide - 

The famous diaper brand Huggies puts a spotlight in fatherhood. Not only is an African American father featured on their new packaging but a BLACK family. This is a historic moment for Huggies and a first. There are seven designs featured in the new premium diaper line. Three of the designs show men and babies. The other four designs feature women and babies. The diaper boxes are black. Huggies said this is to make the diapers feel like a premium product.

The new diaper touts plant-based ingredients, leak protection and "ultimate softness."

The diapers started to roll out in stores this month