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Motown's Artist Development

April 28, 2019

BY Minyetta Nelson

Detroit, MI - 

Motown Records was founded by Berry Gordy, Jr owned by Universal Music Group. It was originally Tamla Records in January 12, 1959, and was incorporated as Motown Record Corporation on April 14, 1960. Two programs have been announced to develop  the next generation of up and coming artist and talents as well as the future of music technology. The Motown Museum teamed with TechTown, Capitol Music Group, & Gener8tor to produce artist development and music tech programs in Detroit, Michigan starting later this year.  The Motown Musician Accelerator will launch in the summer of 2019 and will provide a 12-week training program for four artists chosen from applications. Each of the four artists will receive individualized coaching, industry introductions and a $20,000 grant. The grants can be utilized to address needs that will further the artists’ musical careers, such as studio sessions, travel to meet industry leaders and collaborators, photoshoots, equipment and more. With sponsors covering the costs of the grants and operations, the program will be completely free for participating musicians, requiring no fees or royalties. It is an incredible opportunity for these select young artists to catapult their careers forward.